JOB DESCRIPTION

REPORTING TO: Head of Marketing and Communications

Title: Digital & Social Media Intern

Role Summary

As a Digital & Social Media Intern, you will be responsible for strengthening and expanding Jibu's digital footprint by designing, curating, and executing content that reflects the company's values, ambitions, and social impact. This role requires creativity, attention to detail, and strong storytelling abilities to translate Jibu's mission into compelling digital communication.

The Digital Marketing Intern will be responsible for executing and optimizing Jibu's digital marketing activities to drive brand awareness, customer engagement, lead generation, and sales support across all digital platforms.

Key Responsibilities

1. Content Development & Storytelling

• Develop engaging digital content aligned to brand campaigns
• Create simple graphics, reels, and short-form videos
• Work with internal teams to translate campaigns into digital content
• Support storytelling around customers, franchises, and impact

2. Social Media Management

• Develop and execute a minimum of three high-quality social media posts per week across Twitter, TikTok, Instagram, Facebook, LinkedIn, and YouTube.
• Monitor engagement, track analytics, and optimize performance through SEO and other digital tools.
• Manage and grow Jibu's social media platforms (Facebook, Instagram, TikTok, X, LinkedIn)
• Plan and execute weekly and monthly content calendars
• Respond to comments, messages, and customer inquiries in a timely manner

3. Campaigns

• Execute digital campaigns for product launches, promotions, and partnerships
• Support sales campaigns (e.g., reseller recruitment, franchise promotions)
• Track campaign performance and optimize for better results

4. Graphic Design & Branding

• Develop creative graphic templates and campaign artwork at least five weeks in advance.
• Design branding materials such as packaging concepts, rebranding initiatives, and logos for products or programs.
• Take high-quality photos for company events, campaigns, and creative assets.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience in social media management & analytics
• Strong writing, storytelling & content creation skills
• Video production & photography skills (shooting, editing, and packaging digital content).

Key Performance Indicators (KPIs)

• Content Output & Quality – Minimum of 12 high-quality posts per month across platforms, aligned with Jibu's brand voice and values.
• Engagement Rate – Achieve and sustain a defined engagement rate (likes, shares, comments, CTR) per platform, benchmarked against industry standards.
• Audience Growth – Increase followers/subscribers across all Jibu social platforms by an agreed percentage (e.g., 10–15% quarterly).
• Campaign & Impact Visibility – Timely execution of planned campaigns/content calendar with measurable reach (e.g., impressions, video views, partner mentions).

NB: Please note you shall be appraised using the above KPI's

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