Group Sales Lead

Jibu Uganda · 2 weeks ago
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Location
East African
Department
Commercial - JU
Employment Type
Full time
Closes On
20 Mar, 2026


JOB OVERVIEW

Job Title: Group Sales Lead

Department: Commercial

Duty Station: East Africa

Reports To: COO

Type: Full Time

You will succeed in this job if you are a strong commercial leader who can build and run a high-tempo, metrics-driven sales acceleration program across multiple OpCos and franchise networks—translating strategy into weekly field execution that delivers sustained liters growth with clear accountability, disciplined incentive governance, and strong cross-functional coordination. Succeeding requires listening and understanding unique dynamics and levers in franchised, multi-country markets with limited resources and heavy reliance on below-the-line strategies.

Job Purpose

The Group Sales Lead is responsible for designing and leading network-wide sales acceleration initiatives across Jibu OpCos, focused primarily on revenue growth from existing franchises. The role will build and deploy a practical campaign playbook (tactics, cadence, incentives, tracking, and guardrails), coach OpCo teams to execute consistently, and ensure the campaigns are ROI-positive.

Supervision Received

Works highly autonomously and reports directly to the COO, partnering closely with Country Managers, OpCo Commercial Leads, Group Finance, Supply Chain, Marketing, and Operations.

Duties & Responsibilities

1) Campaign Design & Rollout

  1. Co-create sales campaigns and mechanics with OpCo teams
  2. Build a standardized Sales Playbook to deploy to the OpCo franchise networks and support each OpCo to localize tactics
  3. Lead launch preparation and ensure all OpCos are ready to launch (targets, tools, incentive rules, reporting)

2) Sales Execution Leadership (Multi-country)

  1. Run sales performance reviews with OpCo teams: review results, unblock constraints, agree next-actions and owners
  2. Drive field execution discipline: prospecting, closing, onboarding, follow-up, repeat ordering, route productivity
  3. Coach OpCo teams on tactics (door-to-door, corporates, events, reseller activations) that translate directly to liters

3) Incentive Architecture

  1. Design and govern incentive systems for: Direct Sales Teams; other franchise staff; franchisees; franchisor/OpCo staff
  2. Define eligibility, caps, payout frequency, approvals, audit trail, and anti-gaming rules
  3. Track incentive ROI and continuously adjust to maximize incremental liters per dollar spent

4) Performance Tracking & Analytics

  1. Implement a simple cross-OpCo scorecard: liters vs target, incremental liters vs baseline, productivity, conversion, retention
  2. Standardize trackers and reporting using available systems and enforce data quality
  3. Produce weekly dashboards and insight memos for COO and OpCo leadership with corrective actions

5) Cross-functional Unblocking

  1. Coordinate with Supply Chain/Operations to ensure inventory availability and reduce stock-outs during campaign peaks
  2. Align with Finance on budgets, payout controls, and ROI tracking; recommend budget reallocations as needed
  3. Align with Marketing on brand visibility and campaign amplification

6) Market Feedback

  1. Gather feedback from all OpCos regarding market trends, customer preferences, and competition
  2. Identify gaps and opportunities for product positioning and sales

7) KPIs

  1. Total Liters vs Target (Network)
  2. Incremental Liters vs Baseline (Campaign Attribution)
  3. Direct Sales Productivity
  4. New Customers acquired
  5. Incentive and campaign ROI (Efficiency of Spend)

Qualifications and Experience Requirements

  1. 5+ years' experience in sales leadership, commercial strategy, or sales operations with measurable growth delivery
  2. Proven track record running multi-branch or multi-country sales acceleration programs
  3. Strong understanding of field/route-to-market sales models (door-to-door, B2B/corporates, reseller channels)
  4. Strong analytical capability: KPI design, incentive ROI modeling, forecasting, and performance management
  5. Demonstrated ability to influence cross-functional teams (Ops, Supply Chain, Finance, Marketing) without formal authority
  6. Excellent communication, coaching, and stakeholder management skills

Preferred:

  1. Franchise/distributed network experience; FMCG/last-mile/returnable container model exposure
  2. Experience working across African markets; French is a plus

Culture Fit Criteria

  1. At Jibu, we do not recruit based on CVs only; we look for a candidate with the right attitude, hunger for success, and talent
  2. A mature leader who can carry the weight to enable teams to perform and thrive, but who leaves his/her ego at the door and enjoys being hands-on
  3. Highly motivated to get things done autonomously and independently
  4. Entrepreneurial, execution-obsessed, and energized by ambitious growth targets
  5. Persistent problem-solver who builds systems that outlast the campaign
  6. High integrity and fairness in incentive governance and performance management
  7. Proficient in Microsoft Office/Google Workspace (Excel/Sheets, Word/Docs, PowerPoint/Slides)
  8. Excellent written and spoken English

Internal Interfaces

  1. COO and Group Leadership Team
  2. Country Managers / OpCo Leads
  3. OpCo Commercial Teams (Sales, Franchise Support, Customer Experience)
  4. Group Finance, Supply Chain, Marketing, and Operations
  5. IT teams supporting

External Interfaces

  1. Key corporate accounts and reseller partners (as needed for enablement)
  2. Vendors/partners supporting activations, branding/uniforms, and campaign execution
  3. Regulators/stakeholders (only when relevant to activations/compliance)


If interested APPLY NOW